The 7 Eleven Experience
In its tenth year, the 7 Eleven Experience is an annual two-day corporate convention hosted by 7 Eleven Inc. at the MGM Grand in Las Vegas. This year, I worked on the experiential design of a booth on the tradeshow floor.
Hudson Lake designed the booth and full experience of this display which highlights 7 Eleven’s environmental impact and also highlighted key themes such as their DEI initiatives, employee resource groups (ABRGs). Matyk Media led the video production of the LED videos on in the booth. I was contracted through Matyk Media to design graphics for looping videos for their large LED screen using the branding Hudson Lake creative directed. These graphics were then animated to create animated videos.
Some of my sample designs, for these videos are below.
I designed these graphics to educate and showcase 7 Eleven's Impact efforts. The video below is sped up and shortened from the original version displayed at the convention.
Roles:
Graphic Design
Credits:
Hudson Lake: Creative Direction, Brand Strategy
Matyk Media: Video Production, Art Direction, Project Management
Adam Starr: Motion Graphics
Patrick Felsenthal: Graphic Design for additional video segments
Sample designs I created from the ABRG video, which highlighted internal employee resource groups utilizing image of real team members. It was fun collaborating with such a well-known and vibrant brand. The booth was prominently positioned in the exhibition hall, and the convention had over 8,000 attendees.