The Medica Zone Branding
The Medica Zone is an educational NGO that supports students in the healthcare sector by offering research opportunities, internships, mentorship, networking, mental health resources, and education. As Creative Director, I joined when the NGO was four years old and still lacked a defined visual identity. My team and I focused on building a stronger brand identity through comprehensive rebranding.
Old logo New logo New Brand mark
I spearheaded the first brand guidelines v1. I developed the template style for the style guide and art directed the project from ideation through to completion.
We rebranded the social media design creating a more cohesive and professional look across all platforms. The transformation has significantly elevated the brand’s visual impact and recognition. We worked closely with the content team to relaunch the company’s monthly newsletter complete with new branding.
Old Newsletter New Newsletter
Old instagram style Rebranded style with new brand colors
My team redesigned the branded merchandise with the new branding and a more stylized aesthetic.
Roles:
Creative Direction, Graphic Design, Creative Strategy, Design Production
Credits:
Cathy Park: Graphic Design
Mingxuan Li: Logo Design Amy Nakhonthap: Graphic Design
Content Strategy: Lorena Padilla
My team rebranded the website’s typography, color palette, and logo, redesigned the e-commerce store with modern, custom apparel, and relaunched the organization's newsletter. The original brand color palette lacked a clear connection to the healthcare industry. Our newly designed color palette is intentional and more distinctly reflects healthcare themes.