Previously a standard template, the Bankrate Awards page was transformed under my leadership into a dynamic landing page featuring custom illustrations, videos, logos, and award badges. I directed the creative process, overseeing original illustrations, logo and badge design, and collaborated with the product team on the site layout. This redesign not only elevated the Bankrate site but has also been widely adopted by award winners, extending our impact.

I worked with my designer to create a series of engaging illustrations to add visual interest to an otherwise straightforward list of winning banks.

These designs blended financial themes with playful elements from everyday life, making the content more dynamic and appealing.

For the award announcement videos I consulted on the set build and ensured that the graphic elements my team provided were what was needed for the motion graphics which were designed by Lawton Miles Agency.

The Marketing Campaign

For the launch of the Bankrate Awards, we developed a marketing campaign featuring three 30-second and 15-second ad spots. Partnering with Lawton Miles to handle the production, I took on the role of producer, overseeing both the creative and logistical aspects in collaboration with my team and the agency. My responsibilities included working closely with the director on talent direction, approving wardrobe choices, art directing still photography, and making prompt, impactful creative decisions on set.

Concurrent with the video shoot, I art-directed Bankrate's first original photography shoot for the 2021 Bankrate Awards campaign, creating a versatile collection of images that enhanced the campaign, website and editorial content. This project revitalized Bankrate's visual presence and provided a lasting asset to strengthen its brand and engage audiences.

Roles:
Art Direction, Creative Project Management, Photo Production, Photo Editing.

Credits:

Stephen Oster: Creative Director Ricky Carlton: UI/UX Director
Lawton Miles: Video Production, Animation, Agency Support Olivia French: Associate Creative Director Austin Courrege: Graphic Design, Illustration